1. Create easy-to-read content that continues to flow smoothly.
Consider Google Images and Facebook. The more you scroll down a page, the more it continues to load. This smooth, continuous flow is effective in catching the interest of visitors.
Visitors cannot be expected to click and have a look at the entire website, so the best way to make visitors stay longer is to create a seamless flow. For example, as a visitor scrolls down a display of the latest interior design projects, this can instantly proceed to a display of featured pieces of furniture, then so on and so forth. The landing pages can have different sections that overlap one another to give visitors an idea of the products/services offered on the website.
The other vital element of creating a seamless flow is making it easy to read and understand. Visitors would not want to read a lot of text, especially when they may only be browsing for some information.
Paragraphs should be separated into titled sections. They should also be easy to digest. If not, they should be divided. Whenever possible, it is a good idea to make bullet point lists. To keep the interest of visitors, it is best to be direct to the point. In a nutshell, improving user flow improves the bounce rate.
2. Identify the bouncers
Even if a website has high traffic but visitors leave right away, this can be a problem. There are a number of reasons why this happens.
For instance, based on Google Analytics, most visitors of a certain website use Mozilla Firefox. If the website does not run well on Firefox, this will result to crashes and eventually, cause visitors to leave the page.
One more reason why visitors bounce away from a website is when it does not target the right audience. If the web owner is a designer, he would want his website to be viewed by commercial businesses looking for an online presence, and not by people who like to remodel their houses.
It is pointless for people in the health industry to view such a site so they will just leave once they reach the landing page. Another reason for random traffic is poor marketing or wrong advertisement placement, so marketing strategy is an important consideration as well.
3. Design for different kinds of devices
People nowadays are bound to search the web using different kinds of devices besides a laptop or desktop computer. At present, most of them browse the Internet on their mobile gadgets like smartphones or tablets, since these are more convenient and accessible.
When a website is not designed to render well on the screens of mobile devices, this can be one reason why it has a high bounce rate. Users might get discouraged when they try to load a web page using their phone, so when it is not supported by mobile device, they will just quit.
Websites can get the responsive web design the help of many tools. In addition, WordPress provides themes that can easily be formatted for different platforms.
It is a MUST to have a responsive web design to improve bounce rate.